Sottsass meets Spazzapan through the virtual experience created by IKON

IKON creates a new immersive journey into the artistic world of Luigi Spazzapan seen through the eyes of the architect Ettore Sottsass.

As a young eighteen-year-old student enrolled in the Architecture faculty, Sottsass attends the studio of the painter from Gradisca, who had already moved to Turin in 1928. During those formative years, from 1935 to 1939, Sottsass learns the use of colors, the juxtaposition of lines and planes, and observes the weight of voids and solids. In his writings, Sottsass speaks of Spazzapan's speed in brushstrokes and the certainty of his pictorial gesture.

In the immersive experience, accessible through VR headsets provided by the Spazzapan Gallery in Gradisca d'Isonzo, the chromatic worlds of Sottsass, virtually reconstructed, lead to the discovery of this formative journey, where the mark becomes the guiding element of a continuous exploration towards the definition of archetypal forms that eventually place him among the pioneers in recognizing the iconography of the pop culture, becoming one of the founders of the new international design, and theorizing counter-design.